Case 4 I Want My VOIP!!!! Essay

Less cost Digital retrieve uses VOIP based on flocculent switching technology, which is less xpensive to apply and maintain. 2. Multifunctional In addition to equip with alone the firm services offered by traditional telephone, digital telephone backside convert phone calls into data, the integration of telephone, TV, and data Is extensive. 3. convenience There is no long distance charges and physical location of equipment doesnt matter. Calls between threefold phone numbers are free. 4. Huge potential Features in the future are out of the reach of the local telephone, such(prenominal) as television setphones, video emails. 1 .Relatively poor voice grapheme The voice quality of digital telephone is not as good as regular telephone service. 2. Power problem Lose of power means hurt of telephone service while regular telephone systems cool off pervert the farm when electricity is out. Though batteries work for temporary backup power, but in that respect is nothing would provide telephone service for extensive blackout peaks. In view of Ritas ask, cut down cost. convenience and value, if I were her, I would look at digital telephone. However, before subscrlblng to cadence warner, I would make a similarity among the digital telephone companies and decide the proper one,Compared with other companies, Time Warner has such Advantages Better service Relatively expensive Therefore, in view of RltaS needs, If I were her, I wont subscribe with Time Warner. 2. Write the first part of a foodstuffing strategy statement for the Time Warner digital telephone offer ? Include the target market and planned intersection status. guest value and achieve realizeable customer relationships. This process involves market segmentation, market targeting, differentiation, and positioning. Target market A set of buyers sharing common needs or characteristics that the corporation ecides to serve.Positioning Arranging for a product to pack a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. merchandising strategy statement Target Market pot like Rita who deprivation lower costs, convenience and value, such as People who want to lower their phone call costs, People who are fancy with multiple functions People who usually make long distance calls, such as business community , or families with members far away from home Planned product positioning Low cost, convenient, multifunctional, promising communication product 3.In what stage of the product brio cycle is Internet telephony? Does the answer to this question start crosswise companies such as Vontage, Comcast, Time Warner, and Cox? Product life cycle (PLC) The course ofa products sales and profits everywhere its lifetime. It involves five distinct stages product development, introduction, harvest-festival, maturity, and filiation. 1 . Product development begins when the alliance finds and develops a new-product idea. During pro duct development, sales are zero, and the companys enthronisation costs mount. 2. Introduction is a percentage point of loath sales growth as he product is introduced in the market.Profits are nonextant in this stage because of the heavy expenses of product introduction. 3. Growth is a period of rapid market acceptance and increasing profits. 4. Maturity is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profits level off or decline because of increased marketing outlays to defend the product against competition. 5. Decline is the period when sales fall off and profits drop. 1) According to the definition and characteristics above, we can enumerate that Internet elephony is in the introduction stage.Although analysts expect 16 million subscribers to buy cable telephone services within 5 years. More than 20 companies have entered the market so far. Cable operators have been so slow to introduce the services and the growt h of subscribers is even beginning to decline. Most of them still provide basic products. Nowadays they are taking great essay to advertise the product and to attract the customers. But the sales and profits are not so impressing. They all match the characteristics of Introduction stage. 2) The answer varies across ifferent companies.Comcast and Vontage have Just entered introduction stage because they started slower and now base much more than slowly than the other companies. Cox Communications and Time Warner is entering growth stage. Their cost per customer is cutting down and profit is rising. the advantages to both the consumer and the company? 1) Bundling of services work so good for the cable companies is because it meet consumers needs perfectly. For one thing, it is cheaper than the telephone companys service. For another, consumers prefer one company one bill which is more convenient.